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Oktoberfest Opens Saturday With Record Prices, New Attractions and Tighter Rules

Higher costs are fueling doubts about whether the Wiesn remains a true people’s festival.

Overview

  • Mayor Dieter Reiter is set to tap the first keg at noon on Sept. 20 to launch the 190th edition running through Oct. 5.
  • Beer lists are finalized: most large tents charge €15.40 per Maß, with Augustiner at €14.50 and a published tent‑by‑tent breakdown up to €15.80.
  • A €410 Wagyu Tomahawk at the Käfer tent, available by preorder and sized for up to five people, drew heavy social‑media criticism and boycott calls.
  • Ten free public drinking water fountains are available across the grounds, with new locations added, while water recorded the steepest price increases among beverages.
  • Organizers tout four new rides and reinforced security measures, including an expanded knife ban, entry checks and limits on large bags, as the city projects roughly seven million visitors and more than €600 million in spending.