Overview

• Beer now costs €14.50–€15.80 per Maß in the tents (most large halls €15.40), with Augustiner at €14.50 and Münchner Stubn at €15.80; a liter of water averages €10.95, though free public taps are available on the grounds.
• Munich’s statistics office reports the steepest food jumps for favorites: a half chicken averages €19.39 and Kaiserschmarrn €21.42, both up roughly seven percent year over year.
• A reported trend sees guests ordering a ‘Schaum‑Maß’—foam‑heavy pours that mean less beer for the same price—as a tactic to keep drinks tasting fresher.
• Vendors are leaning into high‑end offerings, highlighted by a €16 ‘Schickeria Breze’ topped with Parma ham, Parmesan, rucola and fresh truffle from Brezenhaus Hartnagel.
• Security protocols remain strict with knife bans and a three‑liter bag limit, only assistance dogs and brewery horses allowed on site, and festival‑period hotel rates averaging about €465 per night.