Overview
- The mid–third-quarter moment began when Callista Bradford bet her brother Trent Eaton $10 to swing his shirt in the student section.
- Sections 230 and 231 quickly filled with shirtless fans as the jumbotron joked about a "New world record (probably) most shirtless guys in a section," and ESPN named Section 231 its Week 7 Fans of the Week.
- OSU wide receiver Gavin Freeman said the display "gave me some more juice," with students describing the scene as a lift during a difficult season.
- Local shops moved fast: Chris' University Spirit logged 100–200-plus preorders for shirts and rally towels with in-store sales set for Wednesday, and Inappropriate Trucker Hats rolled out themed caps.
- The scene unfolded during a 39–17 loss to Houston that left OSU 1–5 with a 12-game conference skid, as fans push to make the shirtless section a tradition ahead of Saturday's home game against Cincinnati.