Overview
- FOX said The Game averaged 18.424 million viewers and peaked at about 20.535 million, the biggest college audience of the 2025 regular season.
- The telecast was FOX’s second-most-watched regular-season college football game and was up 49% from last year’s matchup.
- Ohio State’s 27–9 victory ended a four-game skid against Michigan and propelled the Buckeyes to the Big Ten title game, boosting interest.
- Nielsen’s 2025 Big Data + Panel methodology, which expands out-of-home and smart-TV measurement, factors into comparisons with prior seasons.
- ABC/ESPN reported multi-year highs, with Texas–Texas A&M averaging roughly 13.0 million for the largest weekday college game on record and contributing to ABC’s strong season averages.