Particle.news

Ohh My Dog Postponed to August 7

Producers say a shortage of theatre screens caused by multiple big releases forced a tactical one-week delay to protect the film’s visibility.

Overview

  • The makers announced on Monday that Ohh My Dog will move from its July 31 date to August 7 and that the scheduled press show that day is cancelled and will be rescheduled.
  • Director Amit Rai said exhibitors had already allocated most screens to large releases such as The Odyssey, Dhamaal 4 and Spider‑Man: Brand New Day, leaving little room for the family film to secure a wide rollout.
  • The film cleared the Central Board of Film Certification with a U/A certificate after the board required edits that included muting brand references, shortening a dog sequence, blurring a religious image and adding two disclaimers on child labour and human trafficking.
  • Rai framed the move as a practical choice born of past experience, saying he would not repeat his earlier scheduling error with OMG 2 and Gadar 2 and that a week’s delay should allow more screens to free up.
  • The delay gives the film a better chance to reach family audiences and let its marketing run as planned, though its box‑office prospects will still depend on how exhibitors reallocate screens in early August.