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Ohanian Says He Used CEO Power to Keep Reddit’s 'Read It' Name

Founder Alexis Ohanian’s account of overruling colleagues to preserve the punny name explains how Reddit’s early branding was fixed and prompts fresh online nostalgia.

Overview

  • Reddit’s official X account posted a one-liner on Thursday that read, “I’d tell you a joke, but you’ve probably already Reddit,” which revived attention to the site’s name.
  • Alexis Ohanian replied on X saying he named Reddit 21 years ago and used his CEO privilege to overrule colleagues who thought the name was horrible.
  • Ohanian’s post and Reddit’s joke went viral, drawing millions of views and sparking widespread user puns and nostalgic comments about the platform’s identity.
  • Coverage has been light cultural reporting rather than business news, and there are no reports of corporate or policy changes tied to the exchange.
  • Founded in 2005 by Ohanian and Steve Huffman, Reddit’s name is a deliberate pun on “read it,” a branding choice that illustrates how founder decisions shaped the site’s community-focused identity.