Overview

• 'OfficeTok' videos showcasing daily office routines have gained massive traction among Gen Z, with hashtags like #CorporateLife and #OfficeLife accumulating millions of views.
• Many young viewers use these videos to explore workplace culture, reflecting their limited direct office experience due to the pandemic.
• Companies such as Deloitte and Unilever are employing in-house influencers to promote workplace culture and appeal to younger job seekers.
• Critics argue that the trend glamorizes the mundane reality of office work, creating an aspirational image that may not align with the actual experience.
• Social media platforms like TikTok are reshaping corporate recruitment strategies, with younger generations valuing authenticity and transparency in employer branding.