'OfficeTok' Trend Redefines Workplace Culture for Gen Z on TikTok

As companies leverage TikTok to attract young talent, critics question the glamorization of office life in viral videos.

'OfficeTok' videos showcasing daily office routines have gained massive traction among Gen Z, with hashtags like #CorporateLife and #OfficeLife accumulating millions of views.
Many young viewers use these videos to explore workplace culture, reflecting their limited direct office experience due to the pandemic.
Companies such as Deloitte and Unilever are employing in-house influencers to promote workplace culture and appeal to younger job seekers.
Critics argue that the trend glamorizes the mundane reality of office work, creating an aspirational image that may not align with the actual experience.
Social media platforms like TikTok are reshaping corporate recruitment strategies, with younger generations valuing authenticity and transparency in employer branding.