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Ofcom Rules Amazon in Breach After Prime Video Served 15-Rated Film to Family Renting PG Title

Rental purchases sat outside child-profile protections.

Overview

  • Ofcom’s decision published on December 15 found Amazon in breach of ODPS Rule 12, which requires measures to prevent under-18s from seeing specially restricted material.
  • The September incident saw Diary of a Wimpy Kid replaced by Love & Other Drugs, a BBFC 15-rated film noted for strong sexual content and language.
  • The complainant reported three unsuccessful attempts to reach Amazon before escalating the case to the regulator.
  • Amazon said it fixed the issue within 48 hours and reported that 122 customers attempted to access the affected title during that period.
  • Amazon apologized and said it requested unique content identifiers from its partner and updated internal processes, as Ofcom reiterated expectations for swift action on risks to children.