Overview

• Ofcom received over 16,000 complaints regarding Ed Balls interviewing his wife, Home Secretary Yvette Cooper, on Good Morning Britain.
• The media regulator decided not to pursue an investigation, citing that the relationship was disclosed and the interview was largely conducted by co-host Kate Garraway.
• ITV's chief executive, Dame Carolyn McCall, described the situation as a 'very tricky morning' and stated that the broadcaster had very short notice of Cooper's appearance.
• Ofcom issued guidance to ITV to ensure greater care over the compliance of such interviews in the future to maintain impartiality.
• Complaints also targeted a separate interview with MP Zarah Sultana, which Ofcom deemed consistent with viewers' expectations of political interviews.