Overview

• Tennis viewing among 18-34-year-olds fell from 13% to 10% since 2019, while rugby interest dropped from 7% to 5%.
• Football remains the leading sport for younger viewers, with 26% of 18-34-year-olds expressing interest.
• Athletics interest doubled to 9% among 18-34-year-olds after the Paris Olympics, with women’s football fanshare rising for both the World Cup and Champions League in the same cohort.
• Traditional sports channel audiences have declined by 12% since 2010 even as per-person minutes of live sport have climbed.
• Ofcom has launched a consultation to broaden Listed Events rules to include streaming platforms and catch-up features in its definition of live coverage.