Odisha Kicks Off Week-Long ‘Akanksha Haat Abhiyan’ to Boost Grassroots Market Access
The campaign showcases indigenous goods in remote blocks under the Aspirational District and Block Programme via physical fairs with access to digital marketplaces.
Overview
- Chief Minister Mohan Charan Majhi flagged off the ‘Akanksha Haat Abhiyan’ on July 29 during the state-level Sampoornata Abhiyan Samman Samaroh
- The initiative extends the Aspirational District and Block Programme’s reach from districts to remote blocks to improve living standards and service delivery
- Under the ‘Akanksha’ brand launched in 2024, self-help groups, farmers, artisans and weavers will present indigenous products to wider audiences
- Physical haats are paired with listings on digital marketplaces to offer consumers fair-priced local goods across the state
- Gold, silver and bronze awards were conferred on top-performing districts based on socio-economic indicators including health, education and agriculture