Overview
- The collaboration between OddFellows and baby-products brand Frida was a brief, limited release that has now ended.
- Producers said the flavor was created with bovine colostrum alongside dairy, caramel and honey notes to evoke a breast-milk-like taste.
- After free samples at launch, the product was offered in-store and briefly online, priced at $12.99 per 414 ml jar.
- Promotion featured local flyers in Brooklyn, a branded truck and a pop-up sampling event to drive attention.
- Social media reactions varied, with one widely shared clip describing a honey-vanilla profile that was sweet but restrained.