Overview

• OddFellows Ice Cream Co. partnered with parenting brand Frida to officially release the limited-edition flavor on August 5 through online orders and a Dumbo pop-up.
• The ice cream contains no human milk, relying on milk, heavy cream, skim milk powder and liposomal bovine colostrum alongside egg yolks, honey syrup, caramel flavoring and stabilizers.
• Online sales are capped at one pint per customer for $12.99 while the Water Street outlet gives away 50 free scoops daily to eager New Yorkers.
• A branded truck emblazoned with “Breast Milk Ice Cream” toured New York streets and long lines at the Dumbo shop fueled widespread social-media attention.
• Taste testers compared the flavor to vanilla, cake batter and mango, illustrating a broad spectrum of reactions from intrigue to revulsion.