Overview
- Spain’s consumer group OCU ranked cream-filled supermarket roscones, placing Carrefour Extra first (63/100), El Corte Inglés second (62) and Lidl third (60), while warning of widespread additives, vegetable fats and industrial processing.
- Mexico City’s SSC announced artisanal Rosca de Reyes baked by inmates through the Hazme Valer program, with sales starting Dec. 29 at San Antonio Abad 130 and at SSC headquarters on Liverpool 136.
- More than 80 incarcerated participants made the breads and trained under the ECO729 standard, with packaging produced in the Reclusorio Sur digital design workshop as part of reintegration and self-employment efforts.
- Madrid’s Doble Uve Obrador, winner of the VIII artisan roscón championship, is drawing heavy demand and advance reservations for its classic-style loaf.
- Seasonal events and novelties include the Rosca de Reyes Festival on Jan. 3–4, 2026 at Huerto Roma Verde in CDMX and a Snoopy-themed rosca sold by Ritual Tienda for 600 pesos.