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OCU 2025 Audit Finds Grocery Prices Up 2.5% as Fresh Food Drives Uneven Inflation

Consumers can save about €1,132 a year by choosing cheaper chains, according to the study.

Overview

  • The analysis covers 106,320 prices across 718 stores in 183 localities using a 241‑item basket spanning fresh, packaged, hygiene and household products.
  • Fresh items rose 6.7% year over year with fruits and vegetables up 8.2%, meat 7% and fish 3.4%, while packaged goods increased 0.8%.
  • Prices jumped most for coffee (+54%), bananas (+36%), lemons (+33%) and eggs (+30%), with eggs up roughly 105% since 2021, as olive oil (−53%) and sugar (−26%) showed notable annual declines.
  • Alcampo hypermarkets in Bonaire (Valencia) and Coia (Vigo) rank as the cheapest stores while Sánchez Romero outlets in Madrid are the most expensive; by chains, Dani, Alcampo, Tifer and Family Cash are among the least costly whereas Sorli, Supercor and Sánchez Romero are among the priciest.
  • OCU reports wide geographic gaps with Cerdanyola del Vallès and Castelldefels the most expensive and Sanlúcar de Barrameda and Torrent the cheapest, the biggest city-level saving potential reaching €4,270 in Madrid, and it urges VAT cuts on basics plus expanded food aid.