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Octobre Rose 2025 Opens With Provence-Wide Push to Boost Breast-Cancer Screening

With participation far below EU targets, the campaign leans on early detection that is curative in most cases caught promptly.

Overview

  • Municipalities, clinicians and associations from Aix and Arles to Oraison, Uchaux, Saint‑Victoret and Sénas are rolling out workshops, sports events, exhibitions, walks and on‑site information stands.
  • Free checks, self‑exam training and fundraising are integrated, with proceeds directed to patient support and local services such as the Aix hospital programs highlighted by the Ligue contre le cancer.
  • Officials cite about 60,000 diagnoses and roughly 12,000 deaths each year in France, while organized mammography participation is around 44% nationally versus the 70% EU goal and 40.3% in Alpes‑de‑Haute‑Provence.
  • Doctors emphasize that breast cancers found early are cured in roughly 90% of cases, with TV segments this week detailing step‑by‑step self‑palpation to help women notice changes.
  • Coverage notes emerging tools under study such as liquid biopsy—linked in a study to a 56% reduction in relapse risk—and increasingly targeted options including immunotherapy, shorter radiotherapy courses and antibody‑drug conjugates.