Overview

• Ocado’s Deliver Forever Deals campaign launched in early July and runs around Manchester’s M60 until July 20.
• Lookalikes of Noel and Liam Gallagher have been spotted delivering groceries during the band’s homecoming gigs at Heaton Park.
• Themed promotions include half-price Gauthier Brut champagne at £20.50 and discounts on lasagne, strawberries and cream, Fever Tree mixers and Higgidy pastries.
• By sending branded vans along a major transport artery, Ocado is tapping Britpop nostalgia to drive local engagement with its online grocery service.
• Consumers can view the full range of Deliver Forever Deals by searching the campaign name on ocado.com.