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Ocado Ends Most Exclusivity Deals, Launches Global Tech Sales Push

The move follows Kroger warehouse cutbacks after underperformance.

Overview

  • Ocado said mutual exclusivity has lapsed in the majority of markets where its technology operates, clearing the way to sell its AI-powered robotic fulfilment systems to new retailers in 2026.
  • Chief executive Tim Steiner signalled a renewed commercial drive to bring the company’s full solutions back to multiple markets while continuing to support existing partners.
  • Kroger will pay $350 million in compensation after scaling back plans for automated sites, with five US fulfilment centres still operating and another in Phoenix expected next year.
  • Ocado reported a half-year pre-tax profit of £611.8 million for the six months to June 1, boosted by a revaluation of its Ocado Retail stake.
  • Shares fell about 2% on Tuesday as investors assessed the strategy against ongoing questions over scalability and rising competition from store-based fulfilment rivals such as Instacart and DoorDash.