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Oaxaca to File Intellectual-Property Complaints Against Adidas Over Slip-On Design

Mexico’s administration is preparing new legislation to strengthen penalties for unauthorized use of Indigenous cultural heritage.

Marina Nunez Bespalova, Mexico’s Undersecretary of Cultural Development, speaks during President Claudia Sheinbaum’s morning press conference at the National Palace to condemn Adidas and U.S. designer Willy Chavarria over the “Oaxaca Slip On” shoe, accused of misappropriating a sandal design rooted in Zapotec Indigenous heritage, in Mexico City, Mexico, August 8, 2025. Presidencia de Mexico/Handout via REUTERS
A vendor sells sandals known as "huaraches" at a market in Oaxaca, Mexico, Friday, Aug. 8, 2025. (AP Photo/Luis Alberto Cruz)
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The Governor of the state of Oaxaca, Salomon Jara Cruz, speaks during a briefing about the Guelaguetza Festival at the National Palace in Mexico City, Mexico, on July 11, 2025. (Photo by Luis Barron/Eyepix Group) (Photo by Eyepix/NurPhoto via AP)

Overview

  • Oaxaca authorities will lodge formal complaints with the Instituto Mexicano de la Propiedad Industrial, accusing Adidas of copying the traditional Yalalag huarache design without consent.
  • Governor Salomón Jara Cruz has demanded that Adidas withdraw the “Oaxaca Slip-On,” enter talks with Indigenous artisans and publicly credit Yalalag communities.
  • President Claudia Sheinbaum confirmed that Adidas is negotiating compensation for affected communities and has directed federal agencies to draft tighter legal safeguards.
  • Social media critics have seized on the use of the name “Oaxaca,” the shoe’s manufacture in China and the absence of benefits for local artisans.
  • Adidas has not issued any public response to the demands or comment on the looming legal and regulatory actions.