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Oaxaca Demands Adidas Withdraw Slip-On Over Huarache Appropriation

A planned complaint to Mexico’s IP agency follows calls for formal recognition of the Yalalag community as the design’s originators

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The Governor of the state of Oaxaca, Salomon Jara Cruz, speaks during a briefing about the Guelaguetza Festival at the National Palace in Mexico City, Mexico, on July 11, 2025. (Photo by Luis Barron/Eyepix Group) (Photo by Eyepix/NurPhoto via AP)
Designer Willy Chavarria's new shoe design for Adidas is drawing ire from the Mexican state of Oaxaca for allegedly ripping off traditional local footwear
Sportswear giant Adidas is being accused of cultural appropriation for designer Willy Chavarria's latest shoe design

Overview

  • Governor Salomón Jara Cruz accused Adidas of appropriating Villa Hidalgo Yalalag’s traditional huarache design without consent or attribution
  • The state’s Ministry of Cultures and Arts declared the commercial use of the design a violation of Indigenous communal rights and ordered Adidas to halt sales and initiate dialogue with the Yalalag community
  • Oaxaca officials are preparing a formal complaint with the Instituto Mexicano de la Propiedad Industrial that could block the sandals from Mexico’s market
  • The disputed Slip-On, a collaboration between designer Willy Chavarría and Adidas Originals, features a woven leather upper and thick rubber sole reminiscent of huarache sandals
  • Adidas has yet to issue any public statement addressing the cultural appropriation allegations