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Oasis UK Reunion Tour to Generate Over £1 Billion in Fan Spending

Barclays projects 1.4 million attendees will spend an average of £766 each across 17 sold-out concerts, reflecting the growing 'experience economy.'

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Street artwork depicting the Oasis brothers Liam and Noel Gallagher, created by Manchester-based street artist, Pic.One.Art, pictured in August 2024 on the side of Sifters Record store in Burnage, Manchester
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Overview

  • Oasis's 17-show UK reunion tour, beginning July 4 in Cardiff, is projected to generate £1.06 billion in total fan spending.
  • Nearly 1.4 million fans are expected to attend the sold-out concerts, with an average expenditure of £766 per person on tickets, travel, accommodations, and merchandise.
  • The tour marks the end of a 15-year feud between Noel and Liam Gallagher, fueling high levels of anticipation and nostalgic engagement from fans.
  • Barclays highlights the tour's economic impact as part of a broader shift toward the 'experience economy,' where consumers prioritize memorable events over material goods.
  • The Competition and Markets Authority is investigating ticket sale practices, including dynamic pricing and alleged misrepresentation of premium seats.