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Oakland Proposes Renaming Airport to Oakland San Francisco Bay Airport

A July 10 Port Commission vote will decide whether the airport rebrands itself to strengthen Bay Area visibility in the face of San Francisco’s trademark objection.

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Trravelers walk in Terminal 1 of the Oakland International Airport in Oakland, Calif., on Friday, April 12, 2024. On Thursday, the Oakland Board of Port Commissioners voted unanimously, 7-0, to approve the name change to San Francisco Bay Oakland International Airport. But San Francisco International Airport officials have expressed dismay about the name change and some San Francisco officials have threatened a lawsuit to block the move. (Ray Chavez/Bay Area News Group)
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Overview

  • Port officials delivered a letter to San Francisco International Airport on June 27 outlining their plan and insisting the new name does not violate SFO’s trademark
  • If approved in a July 10 Port Commission vote, the renaming is slated to take effect on July 24
  • Officials say the change is meant to underscore Oakland’s East Bay identity and boost the airport’s profile as a gateway to the Bay Area
  • The rebranding is projected to cost about $150,000 for signage, digital updates and other materials, and the airport will keep its OAK code
  • San Francisco sued Oakland in April 2024 over an earlier renaming attempt and secured a federal injunction last November; the city’s response to this proposal is pending