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4h ago

Oakland Airport Adopts 'Oakland San Francisco Bay Airport' Name

Port officials expect the rebranding will boost Bay Area tourism by adding nonstop flights to Mexico despite San Francisco International Airport’s trademark lawsuit.

FILE: A traveler walks towards a Southwest Airlines check-in area at the Oakland International Airport in Oakland, California, US, on Tuesday, Sept. 19, 2023.
Travelers prepare to enter Oakland International Airport. The Port of Oakland officially renamed its airport as Oakland San Francisco Bay Airport on Thursday, reigniting a legal dispute with San Francisco.
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Aircraft taxi on the runway at Oakland International Airport. The Port of Oakland officially renamed its airport as Oakland San Francisco Bay Airport on Thursday, reigniting a legal dispute with San Francisco.

Overview

  • The Port of Oakland Board of Commissioners voted unanimously on July 24 to finalize the airport’s rebrand as Oakland San Francisco Bay Airport.
  • The renaming follows a previous court injunction that blocked Oakland’s original San Francisco Bay Oakland International Airport proposal last fall.
  • Port officials expect the new name to increase regional visibility by promoting nonstop flights to Los Cabos and Zacatecas and upgraded East Bay–themed retail concessions.
  • San Francisco International Airport has filed a trademark lawsuit arguing the change could confuse travelers and infringe on its established brand.
  • Oakland’s airport code remains OAK and the “I Fly OAK” logo will continue to be used under the new name.