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2h ago

O GLOBO and Voz do Esporte Launch Multi‑Platform 2026 World Cup Coverage

The pre-tournament rollouts deploy morning newsletters, real-time probability tools, expanded print cadernos and a 20-hour live broadcast schedule to help audiences track 48 teams and 104 matches across three countries.

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Overview

  • O GLOBO launched the daily 'Hoje na Copa' newsletter on the eve of the tournament to deliver morning briefings with match times, where to watch, daily highlights and a recap of the previous day's action.
  • The paper confirmed a roster of columnists to add varied perspectives, with Ana Thaís Matos writing from the United States on Brazil match days and Romário contributing post-match columns about the Seleção.
  • O GLOBO activated interactive projects to help readers follow the event, including the already available Favoritômetro ranking of teams and the Bola de Cristal probability tool that updates chance-of-advancement scenarios in real time.
  • Voz do Esporte announced a special daily slate starting June 11 that will run roughly 20 hours per day with live on-site reporting, programs tracking the Brazilian team and distribution via YouTube and a radio network.
  • The coverage plans include on-the-ground reporters in U.S. host cities and 40 additional special print cadernos from O GLOBO, reflecting a broader effort to reduce information overload and compete for audience attention across digital, audio and print channels.