NYT's 'Connections' Puzzle Gains Popularity as Daily Brainteaser

The New York Times' second-most played game challenges players to group words by clever connections, with new puzzles released daily at midnight.

Connections is a daily word association puzzle published by The New York Times, launched in June 2023 and now its second-most played game after Wordle.
Players must group 16 words into four categories, with difficulty levels indicated by colors: yellow (easiest), green, blue, and purple (hardest).
The game incorporates wordplay, homophones, and subtle thematic links, often presenting misleading options to challenge players.
Hints and answers for each day's puzzle are widely shared online, with players seeking guidance to maintain their win streaks.
Connections editor Wyna Liu advises players to identify potential categories early and be strategic with guesses to avoid running out of attempts.