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6h ago

Nykaa’s Kay Beauty Enters the UK With Space NK Rollout

The Katrina Kaif-led label is Nykaa’s beachhead for global expansion of its in‑house brands.

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Bollywood actor Katrina Kaif developed her Kay Beauty brand of cosmetics in association with Nykaa.
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Overview

  • Kay Beauty will launch in early September across Space NK’s online platform and 13 UK stores, beginning with key locations such as Oxford Circus, Westfield White City, Leicester and Birmingham Bullring.
  • Space NK says Kay Beauty is the first Indian brand in its assortment and cites strong UK demand signals, expecting appeal beyond the South Asian community.
  • UK pricing is set between £6 and £20 with an assortment of roughly 200 SKUs, featuring inclusive shade ranges and hero items like lip oils, kajal and long-wear complexion products.
  • The brand, founded in 2019 with Katrina Kaif, generated about ₹2.4–2.5 billion ($28 million) in GMV in FY25 and has served millions of customers, following a positive GCC rollout.
  • Nykaa targets ₹60 billion in GMV from owned brands by March 2030 and is evaluating further entries in the US, the Middle East and select Asian markets, even as Kay Beauty faces intense competition in the mature UK market.