Overview
- The company announced the appointment on Sept. 25 and said Padukone will appear across the Pink Friday Sale, Nykaaland, the Nykaa Best in Beauty Awards, and festive campaigns.
- Padukone framed the partnership around everyday beauty rituals and consistency, aligning with Nykaa’s positioning on inclusive, personal beauty.
- Executive director and CEO Anchit Nayar said her authenticity and versatility complement Nykaa’s bid to lead the transformation of beauty in India and beyond.
- Nykaa cites a base of over 45 million customers and more than 250 offline points of sale, alongside international moves such as Kay Beauty’s UK debut via Space NK and a Middle East entry through the Nysaa joint venture with Apparel Group.
- Early social media reaction was positive, with users calling the collaboration an upgrade from previous ambassadors, according to Mint’s reporting.