Overview

• Nykaa named Bollywood actor Deepika Padukone its global brand ambassador on Sept. 25.
• Business coverage describes Padukone as the company’s highest-profile ambassador to date, a fit CEO Anchit Nayar said aligns with Nykaa’s plan to lead a beauty transformation beyond India.
• Padukone said beauty is rooted in everyday rituals practiced with consistency, framing the partnership around daily self-care.
• The company says it serves over 45 million customers and operates more than 250 points of sale across India.
• The tie-up follows international moves including Kay Beauty’s UK debut via Space NK and a Middle East joint venture under Nysaa, which is targeting 70 stores by 2029.