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Nykaa Gears Up for Profitable Growth After 40% Rise in EBITDA

Nykaa is leveraging tech-driven personalization alongside high-margin house brands to navigate its next growth trajectory

Overview

  • Nykaa posted a 40% year-on-year increase in EBITDA to Rs 470 crore for FY25 and delivered a 28% rise in GMV to Rs 15,600 crore.
  • Its fashion vertical narrowed losses by 200 basis points to an 8% EBITDA deficit in FY25, reaching Rs 4,000 crore in GMV and potentially poised for break-even in four years.
  • The beauty arm grew 30% in FY25, outpacing the broader 20% market growth and maintaining over a 30% market share.
  • The house of brands strategy underpinned strong margins with retailer markups of 40–50% and own-brand gross margins between 65–80% across seven in-house labels.
  • Nykaa expanded its premium assortment in FY25 with launches including Chanel, YSL, NARS and Olaplex and is deploying AI personalization to deepen customer engagement.