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NYC Snow-Day Book Plug Fuels 529% Spike in 'Heated Rivalry' Library Downloads

A no-wait NYPL offer through Feb. 14 let cardholders download the series without holds.

Overview

  • During a televised storm briefing on Jan. 25, Mayor Zohran Mamdani urged residents to stay home and read Heated Rivalry using their NYPL cards.
  • The New York Public Library had opened instant e-book and audiobook access to Rachel Reid’s Game Changers series for cardholders through Feb. 14 via the Libby app.
  • Following the remarks, the library reported a 529% single-day jump in Heated Rivalry downloads, with about 86% of Sunday checkouts occurring after the press conference.
  • By Monday morning, officials counted more than 5,000 downloads of Heated Rivalry and over 13,000 across the series, after waitlists that had neared 3,000 patrons.
  • The breakout TV adaptation on Crave and HBO Max has amplified interest, elevating stars Hudson Williams and Connor Storrie, while some outlets criticized the mayor’s recommendation.