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NYC Sees 529% ‘Heated Rivalry’ Download Spike After Mayor’s Snow-Day Recommendation

An NYPL promotion through Feb. 14, amplified by the mayor’s snow-day remark, drove a 529% surge in downloads.

Overview

  • The New York Public Library reported a 529% jump in Heated Rivalry downloads on Sunday, with 86% of checkouts occurring after the press conference.
  • Since Saturday, the book has been downloaded more than 5,000 times and titles in the Game Changers series have surpassed 13,000 downloads, with further growth expected.
  • NYPL is offering unlimited e-book and audiobook access to all Game Changers titles through February 14 via the Libby app for cardholders.
  • Nearly 3,000 patrons were on waitlists for Heated Rivalry before the unlimited-access promotion, signaling strong pent-up demand.
  • The recommendation drew broad attention and partisan commentary, and NYPL says new library card applications reached about 2,000, roughly double the year-ago pace.