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NYC Launches $32M Anti-Litter Campaign Targeting Young Men in Bronx and Queens

City Hall increases sanitation funding and introduces 'Don’t Do NYC Dirty' initiative to address littering habits identified in new survey.

Litter in Queens.
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Overview

  • The Sanitation Foundation survey reveals men aged 18-34 in the Bronx and Queens as the city's most frequent litterers, despite high civic pride.
  • Over 30,000 litter-related complaints were filed in Brooklyn since January 2024, the highest among all boroughs, followed by Queens and Manhattan.
  • City Hall has allocated an additional $32 million to sanitation efforts, including expanded park-cleaning schedules during evenings and weekends.
  • The 'Don’t Do NYC Dirty' campaign, launching this week, aims to translate civic pride into action through public art and targeted messaging.
  • Common excuses for littering include a lack of nearby trash bins, being in a hurry, or being distracted, despite the city maintaining over 20,000 public bins.