Overview
- The New York City Council is set to vote on a revised ordinance that would bar businesses from using personal data and algorithms to charge different customers different prices and Council officials say it is likely to pass.
- The bill would give the Department of Consumer and Worker Protection authority to investigate violations and fine companies up to $1,000 for each offending transaction.
- Lawmakers revised the measure after industry pushback to explicitly allow certain tiered loyalty rewards, specified online‑marketplace promotions, and to give small businesses notice plus a one‑year window to comply.
- At hearings city regulators urged a private right of action to supplement enforcement but the council bill omits that provision while proposing modest new DCWP staff and analytic capacity.
- A similar state One Fair Price Act has passed the Legislature and awaits the governor’s decision as business groups lobby for changes, a development that could create different rules for New York City and the rest of the state.