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NXT Outdraws AEW as Dynamite Hits Record Low Under New Nielsen Model

Nielsen's new Panel + Big Data methodology is lowering reported TV totals, complicating audience comparisons and shaping the ratings picture.

Overview

  • AEW Dynamite's October 7 'Title Tuesday' averaged 321,000 viewers with a 0.07 in adults 18–49, the show's lowest numbers to date according to Wrestlenomics.
  • WWE NXT's 'NXT vs. TNA Showdown' on The CW drew 625,000 viewers and a 0.12 in the key demo, nearly doubling Dynamite's cable audience.
  • Dynamite aired on Tuesday due to MLB playoff scheduling on Wednesday, putting it head-to-head with NXT and postseason baseball.
  • Outlets attribute much of the decline to Nielsen’s shift to a Panel + Big Data model, which has produced lower reported figures for pro wrestling and prompted questions about rights valuations.
  • AEW simulcast the episode on HBO Max, but streaming viewership is not disclosed, leaving the show's total reach unclear.