Overview
- The league announced an advisory board packed with high-profile figures including Alex Morgan, Magic Johnson, Sue Bird, Ken Griffey Jr. and Eli Manning.
- Each club can designate up to two delegates drawn from investors, cultural leaders and sports legends to focus on marketing, branding, fan growth, player mentorship and partnership development.
- The board will convene twice a year beginning in 2026, with Boardroom assisting in an inaugural spring 2026 summit.
- Reporting cites strong business indicators such as a combined near $2 billion valuation for 14 active 2025 clubs, a 72% rise in ABC/ESPN audiences and $75 million in 2024 team sponsorship revenue, alongside a 5% attendance dip this season.
- The initiative follows Commissioner Jessica Berman’s contract extension, and some commentary notes the group could be drawn into ongoing governance and sex‑eligibility debates.