Overview

• Every NWSL team receives new primary and secondary kits designed in collaboration with Nike, marking a league-wide initiative to showcase team identities and local culture.
• The design overhaul eliminates white shorts and introduces more cohesive and expressive kits, with a focus on storytelling and community engagement.
• San Diego Wave FC and Orlando Pride's kits stand out for their bold designs and local relevance, receiving high praise for embracing their unique color schemes and themes.
• Secondary kits face criticism for lack of uniqueness, following a league-wide template that limits team individuality.
• The new kits are part of a broader strategy to increase the NWSL's commercial appeal and fan engagement, with plans for more customized kits and third kits in the future.