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NWSL Forms Star Advisory Board to Drive League Growth

The board will convene twice yearly starting in 2026, with an inaugural spring summit produced with Boardroom.

Overview

  • The league said the group will focus on marketing, branding, fan growth and player initiatives.
  • Members include Alex Morgan, Sabrina Ionescu, Eli Manning, Magic Johnson, Grant Hill and Ken Griffey Jr., along with Brandi Chastain, Julie Foudy, Elizabeth Banks and Brittany Mahomes.
  • Participants will appear in league campaigns, collaborate on content, mentor current players and act as connectors for brand partnerships and investor interest.
  • Each club can designate up to two delegates, and meetings will bring together owners, staff and players to share information and address common challenges.
  • Forbes values the 14 active 2025 clubs at nearly $2 billion, as the league works through a reported 5% attendance dip and readies Boston and Denver expansion for 2026.