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NWSL Awards Atlanta 17th Franchise to Arthur Blank for 2028 Launch

The move underscores the league's shift to a rolling expansion model built on infrastructure‑first standards.

Overview

  • Matches are slated for Mercedes-Benz Stadium in a lower-bowl configuration of about 28,000 seats using a new curtain system on an artificial-turf surface.
  • The Athletic reports Blank paid a record $165 million expansion fee, far eclipsing recent valuations for other new clubs.
  • AMB Sports and Entertainment will build dedicated training facilities and invest over $20 million, with a search underway for team leadership and the club’s identity.
  • The league announced a new NWSL Foundation seeded by the Arthur M. Blank Family Foundation to advance research on women’s sports and female athlete health and performance.
  • NWSL commissioner Jessica Berman said the league intends to add an 18th team, targeting a 2028 debut under the rolling expansion approach.