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NWSL Awards Atlanta 17th Franchise Backed by Arthur Blank, Set for 2028 Debut

The first award under the league's rolling expansion model signals surging franchise valuations with a reported $165 million fee.

Overview

  • Home matches will be played at Mercedes-Benz Stadium with venue modifications and an attendance cap of about 28,000.
  • Arthur Blank’s AMB Sports and Entertainment will operate the club, with searches underway for leadership and a team name.
  • AMBSE plans to develop a dedicated training site for the team as part of its investment.
  • Atlanta is the first market selected through the NWSL’s new rolling expansion process.
  • The Arthur M. Blank Family Foundation will provide seed funding to launch an NWSL Foundation focused on advancing women's sports.