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Nvidia’s Jensen Huang Meets Samsung, Hyundai Over ‘Chimaek’ Ahead of Korea AI Tie-Up Announcements

Samsung’s verified HBM3E supply to Nvidia signals a broader push to lock in Korean partners for AI hardware.

Overview

  • Huang met Samsung’s Lee Jae-yong and Hyundai’s Chung Euisun at Kkanbu Chicken in Seoul for a casual fried chicken and beer gathering that drew large crowds and police crowd-control lines.
  • Huang told reporters there would be “great news” for Korea and said he would leave disclosures to President Lee Jae Myung, as local reports pointed to imminent AI chip supply agreements with Samsung, SK, Hyundai and Naver.
  • Samsung confirmed on a conference call that it is supplying its fifth-generation HBM3E to Nvidia, with HBM4 samples already in customer testing and additional capacity under review.
  • Huang presented gifts including an Nvidia DGX AI system and a bottle of whisky labeled “For our partnership and the future of the world,” underscoring the partnership tone of the meeting.
  • Huang is in South Korea to deliver a keynote at the APEC CEO Summit in Gyeongju, where he is slated to outline collaboration with Korean firms, with some reports estimating pending deals at a few trillion won.