Overview
- Retailers including Micro Center updated many RTX 5090 listings to ‘Not Carried’ and anecdotal reports say staff removed cards from shelves, creating de facto scarcity in stores.
- Third-party observations found the RTX 5090 removed from Nvidia’s Marketplace model selector, which, together with retailer moves, fueled leaks that GB202 dies were being redirected to RTX Pro and data‑center products.
- Nvidia senior vice president Jeff Fisher told Taiwanese media the RTX 5090 is not discontinued and will continue to ship while also acknowledging severe supply constraints.
- The shortage has pushed reseller prices far above the $1,999 MSRP and led some retailers to tighten sales controls such as ID checks and ‘No Export’ declarations.
- Analysts and coverage link the dispute to surging demand for AI/data‑center GPUs and higher memory costs, which make professional Blackwell configurations more profitable and leave consumer availability and future GB202 allocations uncertain.