NVIDIA RTX 4090 Prices Surge Amid Stock Shortages and Upcoming RTX 50 Series Launch

As retailers clear out RTX 40 series inventory, RTX 4090 prices rise sharply in Europe ahead of the anticipated RTX 50 series debut.

UK retailers have significantly reduced prices on NVIDIA's GeForce RTX 40 series GPUs, including models like the RTX 4060 and RTX 4070, to clear inventory for next-gen GPUs.
In contrast, RTX 4090 prices have soared in Germany and Austria, with some retailers listing the GPU at up to 50% above its MSRP due to dwindling stock.
Speculation suggests NVIDIA may discontinue the RTX 4090 and RTX 4090D in October, as the company prepares to launch the RTX 50 series, codenamed Blackwell.
The upcoming RTX 50 series is expected to feature major performance improvements and could debut as early as the end of 2024 or at CES 2025.
Retailers in Germany have reported limited availability of the RTX 4090, with prices reaching as high as €2,700, indicating a significant market shift ahead of the new GPU releases.