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Nvidia Licenses Groq’s AI Inference Tech, Hires Founder in Strategic Talent Grab

The non‑exclusive deal signals a pivot toward dedicated low‑latency ASICs within Nvidia’s AI factory vision.

Overview

  • Groq said founder Jonathan Ross, president Sunny Madra, and other engineers will join Nvidia to advance and scale the licensed LPU technology.
  • Groq will continue operating independently with CFO Simon Edwards stepping in as CEO, and GroqCloud will keep running without interruption.
  • Financial terms were not disclosed, though multiple outlets reported an approximately $20 billion figure that remains unconfirmed by the companies.
  • In an internal message reported by media, Jensen Huang said Nvidia plans to integrate Groq’s low‑latency processors into its AI factory to serve more inference and real‑time workloads.
  • Analysts describe the arrangement as an acqui‑hire that broadens Nvidia beyond GPUs into inference ASICs and reduces regulatory risk through a non‑exclusive license.