NVIDIA Instructs Board Partners to Accept Higher GeForce Kit Prices as Shipments Pause

Overview

• Multiple outlets reported that on July 23–24 NVIDIA told AIC/AIB board partners that GPU core plus GDDR kit shipping prices will rise for nearly the entire GeForce RTX line.
• Memory makers raised GDDR6 and GDDR7 quotes and are shifting capacity toward HBM for AI, which reduced available GDDR supply and pushed up contract prices.
• Board partners and factories have reacted by tightening supply, reportedly sealing warehouses and pausing outbound shipments while they wait for new pricing terms.
• Some vendors have already adjusted factory outbound costs and retailers temporarily removed listings; NVIDIA-delivered RTX 50 SUPER GPUs exist but their public launches have been delayed and entry models such as an RTX 5050 9GB project were paused.
• NVIDIA is expected to finalize a new pricing policy in August and industry forecasts from TrendForce project Q3 DRAM contract prices will rise another 13–18 percent, raising the likelihood of higher retail GPU prices.