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Nvidia Considers China-Only AI Chip as US Export Curbs Cut Market Share

Nvidia plans to adapt its product line to US rules in hopes of regaining access to a $50 billion opportunity

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People look at Nvidia’s new products during the Computex 2025 exhibition in Taipei, Taiwan, May 21, 2025. Photo: AP
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Overview

  • CEO Jensen Huang says US export controls have effectively closed the $50 billion Chinese market to US AI firms
  • Nvidia’s share of China’s AI chip market fell from 95% to 50% over four years, prompting consideration of a compliant, China-specific design
  • The company reported 69% revenue growth last quarter driven by robust global demand for its AI equipment despite lost China sales
  • Huang warns that restricting exports risks ceding global AI leadership by pushing developers toward non-US technology stacks
  • China’s 'Made in China 2025' program has provided over $150 billion in support, accelerating domestic AI chip development by firms such as Huawei