Overview
- Benchlife reports both companies notified partners on January 16 that bundled GPU-plus-VRAM pricing is increasing, with Nvidia’s new rates reportedly below AMD’s.
- Neither vendor has announced MSRP changes for consumers, leaving add-in board partners to decide how much of the upstream increase to pass through.
- MSI has reportedly raised prices already, and reports say ASUS and Gigabyte are preparing official increases on RTX 50-series and RDNA 4 cards.
- Industry coverage cites estimates that retail graphics card prices could climb by up to roughly 15% across multiple brands.
- Videocardz, citing unnamed sources, says Nvidia may be absorbing part of the VRAM cost jump, a move that could moderate partner and retail increases.