Overview

• Label Nobo’s pieces range from Rs 2,400 for casual shorts to Rs 26,500 for a traditional kurta set, with co-ord and western wear often priced above Rs 7,000
• Social media posts compare her brand’s basic silhouettes to street-market finds in Sarojini Nagar, Rajouri, Chandni Chowk, Jaipur and Jodhpur that retail for under Rs 1,500
• Critics challenge the label’s claim of using “premium high-quality fabrics,” arguing that the simple designs fail to justify steep price tags
• Some Reddit threads accuse Nupur Sanon of “scamming buyers” or even using the brand as a money-laundering vehicle
• Launched in June 2024 by actress Nupur Sanon and endorsed by her sister Kriti Sanon along with Uorfi Javed, Sanjana Sanghi and Rida Tharana, Label Nobo remains under intense scrutiny over its pricing strategy