Overview
- State leaders unveiled the branding push in Mexico City, positioning Nuevo León as a leading Mexican host for the 2026 FIFA World Cup.
- Estadio de los Rayados in Guadalupe is slated to stage four official World Cup matches, according to the coverage.
- Authorities describe Parque Fundidora as the planned FanFest hub, promoted as accommodating up to 120,000 visitors with programming over about 40 days.
- The government cites more than 150,000 million pesos in World Cup‑related investments, including a 58,000 million peso mobility plan for metro, buses, and traffic management.
- Officials point to upgraded infrastructure—such as a new airport, roads, a customs facility, and additional direct flights—as part of preparations, with the team draw set for December 5.