Overview

• Canadian makeup brand Nudestix confirmed the sale to a U.S.-based private group, with the buyer and deal terms not disclosed.
• Jenny and Taylor Frankel will continue leading the company following the transaction.
• Nudestix acknowledged that the sale process coincided with limited marketing, constrained inventory buys and a team restructure.
• The near-term plan centers on boosting performance in 700 Ulta doors and scaling digital channels including Nudestix.com, Amazon Premium Beauty, TikTok Shop and ShopMy.
• Industry sources peg annual revenue around $30 million to $40 million, with Nudies cream-blush sticks contributing roughly 40% to 50% of sales and products distributed in 30+ countries through major retailers.