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NTSB Denounces Unauthorized Use of Its Seal in Anti-Tesla Super Bowl Ads

The National Transportation Safety Board has ordered The Dawn Project to cease using its seal, emphasizing its independence from commercial interests.

BRUSSELS, BELGIUM - JANUARY 09: Interior on a Tesla Model X full electric luxury crossover SUV car with a large touch screen and carbon look dashboard on display at Brussels Expo on January 9, 2020 in Brussels, Belgium. The Model X uses falcon wing doors for access to the second and third row seats. (Photo by Sjoerd van der Wal/Getty Images)
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Overview

  • The Dawn Project aired Super Bowl ads calling for a boycott of Tesla, citing safety concerns with its self-driving software.
  • The NTSB stated it did not authorize the use of its seal in the ads and does not endorse The Dawn Project's work.
  • Tech billionaire Dan O'Dowd, founder of The Dawn Project, has been a vocal critic of Tesla's safety practices.
  • The ads aired in select markets, including where U.S. Secretary of Transportation Pete Buttigieg resides, at a cost of $552,000.
  • The Dawn Project's ads reference real-life incidents and government requests for Tesla to limit Autopilot use, which Tesla has refused.