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NRW’s Financial Crime Office Uncovers €300 Million in Influencer Tax Evasion

Its specialized unit is using digital data analysis to trace hidden sponsorship earnings, inspiring other German states to replicate its method.

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Overview

  • Established in January, the LBF NRW’s Influencer-Team brings together 1,200 experts to coordinate regional financial crime investigations.
  • Officials have confirmed roughly €300 million in suspected unpaid taxes by professional influencers in North Rhine-Westphalia.
  • Investigators are processing a dataset of 6,000 social media records to map undeclared income streams across multiple platforms.
  • Approximately 200 criminal proceedings are underway, with average tax shortfalls in the high five figures and some individual cases exceeding several million euros.
  • Authorities cite influencers’ use of fleeting “story” advertisements and relocations to destinations like Dubai as key obstacles in proving evasion.